I think it's only slightly overpriced, not too much.
Its studio classification means there's more per square foot than 3 bedroom designs, and costs more to build so it's natural to cost more to sell. Also its marketability is smart: small efficient cheap to rent studios smack next to The Curve, a highly desirable and hip attraction. It is a very good choice for single professional or a young couple. The 432 sq. ft. remind of the designs prevalent in Dubai, and those units there were always occupied at full capacity.
Will not be hard to rent at RM1000 or RM 1100 per month and so the rental return will not be too bad (negligible service charges due to the small size I am assuming), but still I think it could have easily been offered at below 200K.